Because Your Goals are Our Priority
Strategic Selling with a Personal Touch
More than just a listing service, we create customized marketing strategies to highlight your property's unique value. From Austin starter homes to islanding living in Costa Rica, let us maximize your sale.
Selling your home is about more than just listing it on the market—it’s about telling its story and maximizing its value. At Tiffany Russell Group, we excel at creating tailored marketing strategies that highlight what makes your property stand out, attracting the right buyers for a faster sale at the best price. Whether you're selling a cozy starter home in Austin or a luxury estate in Costa Rica, our approach ensures your property shines in a competitive market.
Leveraging cutting-edge digital marketing, professional staging, and strategic pricing, we guide you through each phase of the process, from preparing your home for sale to managing negotiations and closing. We take care of the details, so you don’t have to. Looking to sell your home quickly and profitably? Request a free home valuation and let’s discuss how we can position your property for success.
Evaluating Your Home
The first step to selling your home is to evaluate the home's condition. It will be important to address any cosmetic or functional problems and discuss potential upgrades or improvements that may bring additional value to your sale. Note that some problems may require disclosure to potential buyers. We will discuss the findings and available options to help ensure your home is in the best condition possible for attracting buyers.
Get Your Free Home Valuation – Let’s Position Your Property for Success
Home ValuationChoosing An Asking Price
There are many important factors to consider in determining a competitive list price for your home, such as location, condition, age, supply and demand, as well as local market conditions. It will also be valuable to conduct a Comparative Market Analysis (CMA) of similar homes that have recently sold in your area. You may also choose to have a professional appraisal of your home conducted in advance. Understanding what the market will pay is a critical part of achieving a successful sale, and all of these factors will help guide your decision to establish a list price.
Getting Market Ready
Preparing your home to sell can make a big difference in what a buyer is willing to pay for it. Depending on the condition of the home, there are three key considerations: maintenance and repairs, renovations and upgrades, and staging. Getting market-ready may include a variety of tasks, from reducing clutter and fixing maintenance concerns to updating paint colors and addressing landscaping needs. It may also be advantageous to have the home professionally staged. The focus of this process is to prepare your home to make a great impression and invite the most attractive offers possible.
Listing Your Home
When the home is ready for market, we will have professional photography taken. Then your home will be listed on the local MLS and syndicated to area brokerages and agents. Additional advertising methods may also be used to reach the widest audience possible within the target market. Creating a personalized plan to market your home will help attract the interest of the right buyer.
Home Showings
Once your home has been listed, home showings will begin. It may also be advantageous to hold an open house. Typically, the homeowner is not present for home showings, but you will be notified in advance of any appointments, and showings can be scheduled during specific times to avoid inconvenience. This creates an inviting and welcoming atmosphere for buyers touring the home.
Receiving Offers
An offer, or multiple offers, will be made by a buyer, which you may accept, counter, or reject. If a counter is made, we will enter a period of negotiation until an agreement is reached by all parties, or you choose to reject the latest counter. Negotiations can involve many factors, including settling on a sale price, concessions and financing. Once all parties reach an agreement, you will officially be under contract!
Appraisal & Inspection
Once an agreement is reached, the buyer may order a professional inspection and appraisal to evaluate the condition and value of the home. Depending on the results of these reports, we may enter another round of negotiations until an agreement is reached by all parties. Depending on the negotiation strategy, you may choose to complete repairs requested by the buyer in order to optimize other negotiation factors.
Closing!
Closing day! The buyer’s lender will provide final confirmation that they are approved to close, and you will sign the paperwork required to complete the sale. This process typically takes an hour or two. Once the paperwork is signed by all parties, your title company will wire the net proceeds of the sale to your bank account, and your home will officially be sold!
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Sell Your Home With Confidence
Your step-by-step guide to pricing your property to maximize buyer activity. Learn about our programs, strategies, and resources to promote your listing.
What's My Home Worth?
Thinking of Selling? Fill out the form below to request a home valuation.