With Omicron in full force, we took the pulse of professionals who typically work and play at SXSW. This in-depth report explores the expectations people have for the big festival in 2022 and looks at how participants and organizers are coming along, in terms of bringing it all together. Also included with this report is a photo-heavy look at how businesses typically show off at SXSW, plus a data-filled list of Austin’s largest annual events.